As with all my sites and sitelets... a serious update is in order (OCTOBER 30th 2015)
​
You may PROVIDE A MORE
THOROUGH UPDATE here
You can find me here and there, but the best places to connect these days...
OR
OR just up n' email me :-)

Be  of  Good  Service
MARCH 12 UPDATE <-incredibly OUT OF DATE

Dear Friends

After a wonderfully crazy year's+ contract, literally strapped to a 200 year old dead guy, SirJohnA2015.ca, I let this nest of web pages more or less go to seed. I'd like to think now that the contract is completed, I'll be able to get back at 'em... Probably another "good luck with that" scenario as the next step is another big one...

I'm in the throes of launching another new business... "ARM the ARTIST"

In the middle of last summer, the middle of the joy of this aforementioned "dead guy" contract, reality dawned on me... better start looking for that next gig Gordon... Fire up the CV, polish up the Linkedin Page, again. – sigh. Another search for the right fit.

While half heartedly firing and polishing things up, it struck me, what do I really like to do in this industry of mine? I adore talking business model, learning how another man's business makes it's way to money... I love figuring out what I do might contribute to this man' business... I love making a go of that, fitting, fixing and infiltrating any old business and making it sing through social media marketing... (every business CAN be social).

But what "any old business" this time? – Underwear, socks n' luxury stereos? Nursing homes, restaurants and carpentry shops... ? A political campaign?

I'd been toying with a business plan that would allow me to "rent" my CRM and the suite of tools I use to do what I do to small businesses, one or two man shops, building marketing campaigns for "the little guys". I adore small business, it is the "backbone" after all. I'd also been pal'n 'round with a wonderful local artist... re-invigorating an age old heart-throbbing love for paintings, painters and anything made of sound 'n solid state artworks... 

Narrowing in a 'needy' marketplace, I decided... lets focus on a product I love; so it became time to "ARM the ARTIST".

ARM stands for Audience Relationship Management, a form of CRM (customer relationship management) specifically tailored to improve communication between the artist, the people who love their work, the people who sell & promote their work and... the people who buy their work. Beyond direct sales, a core intent is to show their work, hence growing their audience is a key component of  "ARM the ARTIST"...


...2015 is going to be freakishly busy. But, this has pretty much been the case for each of these last 25 years I've found myself working in and around "social media" (as it's now called). Please... leave your details on the form to the left. I would love to have you in the system!

THANKS for the visit, check back soon! :-)


Gordon Gower
Chief GoGo'er & Director of Sentimental Capitalism at gogo • Facilitator at ARM the ARTIST